David Rosenthal: uncertainty

Transcript context

…Right. There's plenty of corporate espionage behind the Mario smile. Yeah, plenty, plenty, plenty. Yes, (a) the Tetris story is amazing on its own, but (b) for our purposes here, and it really was Arakawa in the US who saw this at Nintendo of America, the opportunity, just like Gunpei saw with a businessman playing with his calculator on the train back in Tokyo, everybody loves games. It's not just kids. If they can get this device that is easily adoptable and at a low-enough price point by a broader market, Nintendo is just going to crush it. Nintendo of America, in their tradition as we talked about in part one, just have the most amazing advertising campaigns around the launch of the Gameboy at Father's Day. I don't know if it was 1990 or 1989. It must have been 1990. They come out with a campaign called Punish Your Father. The whole thing is your dad has been stealing the kid's Gameboy. For Father's Day this year, punished him by buying his own and stopping him from stealing the kid's Gameboy. This is so brilliant. They start buying ads in airplane magazines. The ads says, if you're reading this, you're obviously bored. You need a Gameboy, and you need Tetris. That's awesome.…

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