Evidence receipt / disagreement
Published · transcript-backedBen Gilbert: disagreement
25 Jul 2023 Acquired Nike
“I disagree with your Dior thing, that the really good brands, or the way you can tell if something's luxury or a durable brand, is if you couldn't kill it if you tried.”
Source trail
Everything needed to verify it.
- Speaker
- Ben Gilbert
- Attribution
- Verified speaker
- Claim type
- disagreement
- Recorded
- 25 Jul 2023
- Publisher
- Acquired
- Episode
- Nike
Transcript context
…You don't Nike's going to be here in 100 years? I think you could totally kill Nike in the next 30 if you wanted to. I also don't like your premise. I disagree with your Dior thing, that the really good brands, or the way you can tell if something's luxury or a durable brand, is if you couldn't kill it if you tried. I think that's too squishy. Okay, fair enough. I have something way less squishy for you here, though. I was talking with Scott Reames about this. I have no data on this whatsoever, but I don't think it is a controversial statement to say that the swoosh logo is tattooed on more bodies around the globe than any other company logo.…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.