Evidence receipt / belief
Published · transcript-backedBen Gilbert: belief
25 Jul 2023 Acquired Nike
“To give you a sense, David, I think you're probably spot on with that, maybe 100 million, maybe 200 million for track shoes in the US.”
Source trail
Everything needed to verify it.
- Speaker
- Ben Gilbert
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 25 Jul 2023
- Publisher
- Acquired
- Episode
- Nike
Transcript context
…Lots of market research, and it is completely wrong in both directions. The actual US market for running shoes at this point in time, there's no way it was a billion dollars, maybe a hundred million. We're talking about running was not a thing, it was the thing that athletes did. Right. The running craze or the fitness craze hadn't really started yet. To give you a sense, David, I think you're probably spot on with that, maybe 100 million, maybe 200 million for track shoes in the US. The branded athletic shoe market all up including all sports for the whole US across all age groups, everything, $2 billion. Right. He's completely wrong on what it actually is at that point in time. He's also completely wrong on what it would become in the other direction. Thanks to Blue Ribbon and Nike.…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.