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Published · transcript-backed

David Rosenthal: commitment

25 Jul 2023 Acquired Nike

“We are going to come back to Carolyn Davidson and the Nike art department in a minute here.”

— David Rosenthal

Source trail

Everything needed to verify it.

Speaker
David Rosenthal
Attribution
Verified speaker
Claim type
commitment
Recorded
25 Jul 2023
Publisher
Acquired
Episode
Nike

Transcript context

…Because everyone's telling him that he needs to do advertising, Phil Knight to this point, which is hilarious given Nike today, doesn't believe in advertising. He's like, fine, I'll give into some other people who are advising me that I should make some brochures or something. The way I'm going to do it is I'm going to hire a part-time student from Portland State to do my advertising collateral for $2 an hour. She says, sure. Put a pin in that. We are going to come back to Carolyn Davidson and the Nike art department in a minute here. Okay, David, should we share the Carolyn Davidson thing now, or don't we need to evolve Nike a little bit more before it really comes into play?…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

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