Ben Gilbert: belief

Transcript context

…Isn't that awesome? Where, of course, this is leading is the waffle trainer, which is another one of Bowerman's genius inventions and becomes the first big hit shoe for the new Nike brand. He would, eventually after gluing the first waffle iron shut, then create a mold out of plaster in the waffle iron, pour polyurethane into that, and then make the waffle soles for the shoes. They work incredibly well on artificial surfaces, not just tracks, but also Astroturf which is becoming a thing at this point in time. The University of Oregon football team wears them that year on their new Astroturf field. It's a huge thing. They beat Oregon State wearing their waffle trainers. This is incredible publicity for Nike. I think the waffle trainer is starting to be worn outside of track situations. This is the first hint of a lifestyle sneaker. Yes. I forget what the first colorway that they do it in is.…

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