David Rosenthal: belief

Transcript context

…Right, you have a global brand now. You need to figure out how to serve the demand for your brand. Yup. The Patrick Thomas quote that I want to start with is so great. "The luxury industry is built on a paradox. The more desirable a brand becomes, the more it sells. But the more it sells, the less desirable it becomes." We've been talking about this whole episode, but then he continues. "I believe Hermes' vision provides a solution to this dilemma." This is what the current generation has found, the solution. Today. I think we referenced this earlier in the episode, Hermes employs 7000 master craftspeople, artisans. Most of the story that we've been telling thus far, until 1992, all of the craftspeople in the company, more or less, were working in the Faubourg in this one relatively small building on the Rue Faubourg du Saint-Honoré in Paris. In 1992, they moved production to Pantin in the suburbs of Paris. That building is amazing, but only houses about 250-300 craftspeople. Actually, still to this day, Axel talks about this a lot, any one of their production sites does not have more than 250-300 craftspeople. Yes. They believe that every single person should know each other by name. They think that 250-300 is the natural limit on that. Axel even says, if you have more than 300, it is not a workshop, it's a factory.…

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