David Rosenthal: belief

Transcript context

…Which is great because it means his plan, the thing he knows how to do from Chattanooga, that's the playbook that needs to be run again, just at a much bigger scale. Yeah, so he decides he needs to come up with a motto to express this new positioning to the New York public, and he comes up with the phrase, ‘All the news that's fit to print.’ He's not too sure about it, though. I mean, this is how the story goes. I think probably he's maybe more like Pulitzer and Hearst than he lets on and he wanted to run a marketing stunt. He runs a prize competition for anybody in New York who can come up with a better slogan, offering $100 prize for the winner. They run it, get lots of entries, the winner is chosen, and the official motto of The New York Times is going to be, ‘All the world's news, but not a school for scandal.’ Really rolls off the tongue, doesn’t it? Funny. I like Ochs’ a lot better.…

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