Ben Gilbert: evaluation

Transcript context

…This is like EUV lithography. Yes, I was looking at my wife's twilly scarf, the little wrist or hair tie scarf that we got in Aix-en Provence. I don't know how you do this by hand, and I don't know how you do it by hand 20 times over and over and over for every single layer. If you've ever been to an Hermes store or you own one of these, you just can't believe that this is done by hand without any of the layers being out of alignment. Because if any of them are out of alignment, you ruin the whole thing and you have to start over. If that's not enough, the masks are also hand etched by a craftsperson. Their entire job is to know how to translate a design into all the different color layers, which they then hand etch. The pipeline is designer, engraver, that's an engraver of each mask, colorist, weaver, printer, and then someone to do the finishing. All of which are extremely hard to replicate and involve both extreme craftsmanship and extreme taste. The competitive barriers to the Hermes scarf, I think they're way higher than the bags, honestly, even though the bags are a bigger business now.…

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