David Rosenthal: evaluation

Transcript context

…Yeah. Auto, I think, and maybe food. Like you said, Ben, they quickly realize, okay, if we're going to do this. You can't just start with The Everything Store. You need to pick one category, build that, build the consumer brand, the website, and the traffic, and then you can add categories over time on top of that. Jeff goes off during his weekly research activities. In his researches, he decides that books are the ideal category for a few reasons. One, they are perfect commodities. A paperback copy of book X is a paperback copy of book X. It doesn't matter where you bought it and how you bought it. To the customer experience, it's basically the same thing. Two, there are only two major actual distributors of physical books in America. There are many publishers, but distributors who actually have the inventory of the books are Ingram and Baker & Taylor. Do you know where Ingram is located?…

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