Brandon Chu: uncertainty

Transcript context

…This episode is brought to you by PostHog. PostHog offers a suite of product analysis tools, including funnels, heat maps, session recording and experimentation all in one easy to use platform. PostHog is open sourced so you can host it on your own infrastructure, which means that you have control over who has access to your data and makes regulatory compliance a breeze because you don't need to send user info to third parties. PostHog's app system works seamlessly with your data warehouse, both for importing and exporting data, which enables you to bring your data into one place and easily understand user behavior across a range of touchpoints. If you'd like to learn more, check them out at posthog.com/lenny. Just one last technical question about this product because it's so cool. Is there an API that just books flights or does it just send you to kayak and you book these flights? I don't know the exact answer, but I would imagine. So we also use trip actions inside of Shopify and I'm pretty sure they have an API, so probably we've done something directly with them. So they've handled all the really complex stuff, but we probably use them for the booking action itself. Okay. Sweet. This is super interesting. I've never heard of this. I want to transition to talk a little bit about your writing. So your writing is how I originally discovered you. It's on the top, I don't know, 1% of most useful, actionable, interesting writing on the Kraft Food product management. I still refer to it often and share it with people all the time and it says a lot, because it's a little older at this point and you've kind of slowed down the writing. I'm curious when you were in that writing phase, a lot of people want to write, a lot of people know that it's good for many reasons, but a lot of people don't do it. What would you say worked well for you when you were in that period to get you to actually get stuff written and also just create time for writing?…

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