David Rosenthal: uncertainty

Transcript context

…Yeah, you can feel that. All right, I'll jump in with a couple here. One that really popped up to me in this episode in part two is the jobs to be done framework. We talked about this sometimes on Acquired, not a lot, certainly not as much as we talked about seven powers and other ideas. The handheld market, in particular, really highlights this for me and how everybody in the industry basically ignored it forever. I don't know if Nintendo thought about this consciously, but the Gameboy and the DS were hyper serving two jobs to be done. One was games for kids and one was games for casual adult players. Neither of those audiences were being served well at all by all the innovation and investment going into all the other gaming platforms. Nintendo just got it right. On the surface, you look at the Gameboy and you're like, what is this thing? But then it's actually serving these wildly diverse audiences in very good ways. That's such a good point.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.