Ben Gilbert: preference

Transcript context

…I like it. Most of the time, because it takes so long to build up brand power and so much trust and so much repeatable years and years of convincing customers, like I keep delivering on what I say I'm delivering on, that rarely if you'll hold out the bottle of Advil versus the generic, Advil has invested a ton of money and time into winning that battle, but most companies, especially tech companies that we cover on the show just don't actually have brand power. The New York Times has incredible brand power They can print things that I wouldn't even believe if some blogger printed it, but it's literally the exact same story in The Times, 100% I will take that as truth. The canonical test is the same product. If it had a different name on the masthead in this case, would you value it differently? 100%. They could be the exact same word-for-word article in different places and it would be valued differently. This might be the clearest example of brand power that we've had on the show thus far.…

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