David Rosenthal: belief

Transcript context

…The Kelly has cleaner lines and this beautiful, almost mid century trapezoidal shape, whereas the Birkin, everything about it screams function. Here's what's interesting. They released the product in 1984, and it is not an immediate success. I think part of this is that the Hermes brand transformation modernization was probably still underway. When you watch interviews with particularly, Pierre-Alexis, he'll talk about this. He's like, any other company would have given up on this product. But it takes about five years before the Birkin bag becomes the Birkin bag. The time is right. We're in the 1980s, the go-go years. These are the years that are shaping Bernard Arnault here. There are tons of American wealth being created. People are looking to be a little bit flashier. Now, granted Hermes is the least flashy of the luxury labels you could adopt, but people know the brand.…

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