David Rosenthal: uncertainty

Transcript context

…Exactly. The wisdom at the time was that mobile apps should be narrow in their functionality and you did not expect a single app to bundle in a ton of different use cases. It’s super easy for users to be like, hmm, okay. I get this utility from Facebook. But well, I don’t know. There’s this Instagram thing. That’s cool. I get great photo utility from that, which also lives on my home screen right there. I’ll still use Facebook for seeing when my friends get married. But photo’s cool. And messaging, you know this WhatsApp thing is super cool. Maybe I’ll just use this app for messaging. It’s super easy to use one app for one thing and other apps for others. And you can see why Facebook adopted that early 2010s constellation of apps strategy. For a while, they had Slingshot, Poke, Messenger, Paper, Rooms, Riff……

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