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Brian Balfour: belief

17 Aug 2025 Lenny's Podcast Why ChatGPT will be the next big growth channel (and how to capitalize on it) | Brian Balfour (Reforge)

“Other than that, I would say, once they launch these platforms, you can't do much else, so you really know what the value exchange is and what they're going to expose for you, but also just be prepared to turn your strategy on a dime and go all in.”

— Brian Balfour

Source trail

Everything needed to verify it.

Speaker
Brian Balfour
Attribution
Verified speaker
Claim type
belief
Recorded
17 Aug 2025
Publisher
Lenny's Podcast

Transcript context

…Say someone is sitting there today. Is there anything they can do to start making a bet? Is it simply creating an MCP that allows LLMs to suck in your data? Is that the one thing you could do today? Is there anything else that's available today to start using these platforms, or is it just a little too early and they haven't released the good stuff yet? It might be just a tad too early. We're right on that edge. Some of the questions I'm asking myself is, I'm going through all of these players and where our customers and target audience live, and I'm asking myself the question, okay, if this player launched some type of platform, how would we evaluate it? So on and so forth. You can also try to cozy up to these folks. I would place a large portion of my net worth right now that if we could sit in the OpenAI offices at that front desk, that they are having meetings with potential preferred developers talking about this, we could probably sit there and log it. I do think some people are going to be in a place to develop preferred relationships and make a note. If you're in that spot, then you should definitely play that card. A lot of early-stage startups will be in that place. Other than that, I would say, once they launch these platforms, you can't do much else, so you really know what the value exchange is and what they're going to expose for you, but also just be prepared to turn your strategy on a dime and go all in. I think that's probably one of the hardest parts of this is that these things emerge and you have to capitalize extremely quickly. A lot of times, it's hard for leaders to do that because they don't want to create a feeling of whiplash into the unknown, and we've got all these projects in play. You know all the things. I think that's probably the last part of what we can be doing right now versus just staying on top of everything as it emerges. As you were talking, this reminded me, I recently noticed that ChatGPT is driving me to my newsletter more traffic than Twitter, and I feel like that recently shifted. I didn't even know this was a thing until I just started looking through my referrals. I'm like, "ChatGPT? What the hell is going on there?" It's like a different version of what you're talking about, but essentially, in theory I could block ChatGPT from... I don't know. I don't even know if I can from... including all my stuff.…

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