David Rosenthal: belief

Transcript context

…Crazy. Super crazy. This really I think speaks to the genius of Mark as a product strategist. It’s one thing to say, I’m going to add a lot of random features to my site and I’m going to throw spaghetti against the wall. This was not a random grouping of features. Everything reinforced one another and drove the engagement loop of the site. Just as one example, let’s take from this roadmap that Mark lays out. Events, let’s start there. Events and parties planned on Facebook get tagged with who’s going to attend the events. All of those tags get published out as activity to newsfeed. That drives interest in FOMO among the friend network, so more friends come to the actual event. At the event, photos get taken. And now there are more people there. While those photos get posted back to the site afterwards and they all get tagged with the people who were there, who are in the photos, all of that becomes activity that then gets published to newsfeed. That generates more desire from more people who see that on Facebook in the newsfeed to either engage with the photos and like and comment on them, or if they’re hearing about it from their friends and they’re not yet on Facebook to now register for Facebook and get involved in this loop. All of that now gets published back to newsfeed. Now it’s time for the next party. You can see how this just grows and builds on itself over and over and over again. It’s funny. As you’re saying all this, it sounds very old hat, almost boring. Of course it does all of tha. At the time it was so revolutionary.…

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