Mentions personal use of Apple watch.

Transcript context

…Axel and Pierre Alexi talk about this all the time when they're asked about, oh, XYZ flashy celebrity is carrying a Birkin bag, blah, blah, blah, they say, look, we don't judge. We never judge here at Hermes. Our clients are our clients, whether it's Grace Kelly or Kim Kardashian. That's what Apple needed. Axel has a great quote on this. He says, "We had an incredible talk with Jonathan Ive, and there was a lot of mutual admiration and common values. From that, we said, wouldn't it be nice to have something combining our craftsmanship, our vision? It was about trying to make a contemporary, elegant object. It was not a master plan of global domination." Okay. This thing on my wrist is exactly what Axel is saying there. It is a contemporary, elegant object that is beautiful leather. The reason I bought it is for my life and modern life, this thing is on my wrist 23 hours a day. I sleep with it. A hundred percent. I love the Hermes slim to Hermes watch. I looked at that thing five times during research lusting after it and ultimately closed the browser tab being like, I wear an Apple watch all day every day. There's just no world where it actually makes sense for me to own a different watch. Right. Even more than my phone, this thing is part of me. When I was looking to do research for this episode and buy a bit of the Hermes dream, I couldn't imagine anything more appropriate be closer to me than literally it's on my wrist 23 hours a day. At the same time, I find it absolutely terrifying from the perspective of what it means for Hermes and the Hermes' future, not because I think that Apple and technology is going to take over the world, but I think there are some serious problems with this product along the lines of the issues that Bernard identified in the company when he was making his run. Let's start with the price. I bought the deployment buckle version of the strap, because I thought it looked amazing. It is the most expensive version of the band that Hermes sells as such, and it costs $540.…

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