Ben Gilbert: belief

Transcript context

…It could be. I think the thing that is so confounding here is the secondary markets. There is no question that the value of many Nike items is well above their selling price. I don't think that's the case for Adidas, maybe for some items, but I doubt as many as Nike. I don't have a clear answer here. I think my best answer is, they want the most swooshes out there in the world. There are some sweet spot where they're willing to trade off profit dollars for that, for the continued brand presence, where the swoosh feels like a ubiquitous thing, a brand people celebrate and are excited about, and they just want it reinforced on everyone everywhere. They're willing to give margin dollars for that. Maybe this actually all comes back to scale economies because it's the same thing with Amazon or Netflix. For a given price, Netflix could offer more value than anyone else. Amazon with Prime can offer way more value than anybody else. This is the scale economy play.…

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