Ben Gilbert: belief

Transcript context

…Oh, I hadn’t thought about that. Yeah, that really speaks to again, another shift we didn’t really talk about in the evolution of what we call social media is the creator aspect of all of this. The whole idea of a creator and influencer didn’t exist in the early days of social media and Facebook, but now you and me, our platform on the podcasting platform, we have incredible switching costs. Somebody who has a ton of Instagram followers has incredible switching costs. Yup. Now fortunately, in the land of creators, you don’t actually need to switch. It’s just an and. It’s not like you’re ripping out one vendor and putting another vendor in. I do have a sunk cost in building a following on a given platform, but that doesn’t actually prevent me from also launching on another platform if you have the time to do that. I think there might actually be process power. Normally there’s not, but I keep going back to this, like there’s something in the water. Their products grow in engagement over time. Their growth team does 10,000 little things to open up every step of the funnel as wide as it can be, and make the most frictionless fluid experience for users. Interesting. I was actually having this discussion with Hamilton recently about the difference between process power and cornered resource. A good test for this is when you bring somebody brand new into the organization and plug them in, does the power transfer to them as well? If no, then it’s a cornered resource. If yes, then it’s process power. In this case I think that’s potentially true. Yeah, you can bring in new engineers, you can bring in new product people, and transfer the advantage to them.…

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