Evidence receipt / belief
Published · transcript-backedBen Gilbert: belief
21 Apr 2021 Acquired Berkshire Hathaway Part I
“Brand doesn't show up on a balance sheet, but it's a huge asset. It's one of these things where I think Buffett's starting to flex a little bit and say, hey, I actually can analyze these businesses a little bit beyond the black and white numbers they are showing up on the financial statements by doing a little bit of a different form of diligence and assigning value to things that are a little bit less tangible than previous value investors have in the past.”
Source trail
Everything needed to verify it.
- Speaker
- Ben Gilbert
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 21 Apr 2021
- Publisher
- Acquired
- Episode
- Berkshire Hathaway Part I
Transcript context
…Brutal. He did not listen to our Sequoia Capital part one episode. He did not. This is something that he sought, too, that is a departure from Graham and wouldn't really come about until later with Coca-Cola, but this is the first twinkle of it, of Buffett really recognizing the defensibility, the moat that comes from brand. Brand doesn't show up on a balance sheet, but it's a huge asset. It's one of these things where I think Buffett's starting to flex a little bit and say, hey, I actually can analyze these businesses a little bit beyond the black and white numbers they are showing up on the financial statements by doing a little bit of a different form of diligence and assigning value to things that are a little bit less tangible than previous value investors have in the past. Yeah. Could you imagine talking to Ben Graham about brand and the value of brand? He would kick you out of his office.…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.