Ben Gilbert: belief

Transcript context

…It's really reminiscent of the Bob Iger-Disney strategy. In a world where YouTube exists, the winning strategy for Disney was to go hard into hyper, high quality, expensive produced content. The New York Times has their own version of the Bob Iger three-point plan of original content, internationalization, and embracing the digital strategy. You could make an argument that The Times is doing the same thing. It's the best original content in the news world. It’s the highest quality journalism. They're opening more international bureaus than anyone else. They are frequently having dual English and Chinese bylines. I think that right now they're constraining their TAM to the English speaking market, but they have a clear eye on international trade. They certainly have reoriented around being digital first and embracing technology to not only distribute the news but report the news. Starting with snowfall in 2014, The Times produces just amazing visualisations along with their pieces. Totally. That's really interesting. I think particularly the international geography point. Like many papers, The Times had bureaus all around the country and around the world for all of its existence. I would have certainly noticed that in the past five years or so, as local news has declined, you see The Times out there reporting all around the country in the US, all around the world. They’re certainly here in San Francisco and Silicon Valley, in Seattle. We know there are plenty of Times reporters who work in Seattle, who work in San Francisco, and who report on tech even though it's The New York Times. That’s different than in the pre-Internet world.…

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