David Rosenthal: belief

Transcript context

…Okay, so people you may know become such an important lever. For a whole bunch of reasons. The growth team discovers you were talking about analytics and data and really understanding what’s happening. The key thing that they discover for New Year’s, there’s joining Facebook about whether they become an engaged, active, evangelizing user or not, is how many friends they get in the first (I think) 24 hours or 48 hours or short period that they’re joining the network. And there are a certain number of active friends that you need. Oh this is funny, by the way. I watched two different talks by people on the early growth team. One of them cited 10 friends in 14 days. The other cited 7 friends in 10 days of how do you create the magic moment? Alex Schultz who’s now the CMO gives this great talk, gosh a decade ago at startup school with Sam Altman, and he makes the point. Look it’s a linear thing. Yes, you want as many friends as possible in the least amount of time. It’s not like oh magically at 10 friends in 14 days it’s super different than 9 friends in 14 days. But you just set a threshold somewhere. You set the threshold and then you’re like, okay, if we can deliver this delightful experience where now people have a rich newsfeed and the people they care the most about in the world to interact with, they’re going to retain.…

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