David Rosenthal: belief

Transcript context

…Nothing had algorithmically blown up and reached a lot of people quickly. The only way anybody had really heard of Acquired until this year was their friend told them. That is always going to be a really high quality way to grow your audience. But if an audience grows quickly, the masses just enter and you get who shows up. I think for both of us, this really clarified what we really want and meant by this. We're a little wary about growth. It's not that we're worried about growth. It's that we want to keep this place that's about knowledge. And last year, (I think) we were getting a little bit shaky about the impact on our business from growing the show because getting larger wasn't equating to growing the size of our revenue. It also was creating problems for the classic startup and growth stage companies that had been our long time sponsors, where we were going to them and saying, okay, the audience is four times bigger than when we worked with you two years ago, let's have a conversation about what it should cost to sponsor the show. It was just like an immovable object meeting or an unstoppable force. There just wasn't anything to be done. So we've had to get creative in figuring out, what do we do to continue to grow the business? It doesn't have to be commensurate with the audience, but the audience growing should make Acquired a more viable platform for larger sponsors, deeper partnerships, ways that we can increase both the size of our business, but also the durability and importance in the world of our business.…

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