David Rosenthal: evaluation

Transcript context

…I don’t know how the call went down to put the Black Lives Matter on the court. I was pretty surprised to tune into a playoff game, doing research for this episode, and see that the only branding on that court other than (maybe) the NBA logo is a massive Black Lives Matter. shouldn’t be saying they really have the courage of their convictions, but that really is what they’re doing. I think a lot of the times (the NBA in their leadership) it’s almost like they haven’t been the leader, but when their players are clearly reaching out for them to do something, they quickly follow suit. An example is the protest game when the Milwaukee Bucks decided to go back to the locker room and hey, we’re not going to play this game. It was like 10 minutes or something before the NBA came out and said we’re cancelling this, we’re cancelling the other playoff game, we’re going to reschedule and we’re not going to fight this at all. This is what we’re doing. I don’t know if that’s their explicit strategy, but the idea of letting the players lead and we will follow on this stuff. The fact that we will follow, we’re not going to fight on it, I just think it’s the right thing for the league to be doing. It feels like their place. Totally. This one I think is really interesting from a business standpoint and is fun to talk about on Acquired. I agree and totally think it’s the right thing morally and in terms of being a leader or even just not a laggard to do. But it’s also good business. It's a really interesting strategy because what does this mean? You could be like, oh okay, social media. I guess that means something. Just one small example. The NBA is the first US league to let a team sell advertising slots on player’s jerseys. Every time Lebron posts something on Instagram where he’s in his Lakers jerseys that Wish has sponsored, well guess what? That’s a new ad impression for Wish. Lebron has 120 million followers. Wish paid the Lakers $30 million for that ad sponsorship. That’s even pop-up level above that. Take a player like Luka. Potentially, the next great super superstar in the league or even Giannis who already is a two-time MVP in the league. How old is Giannis? I think he’s like 26? Dude, I just wanted in on the whole diatribe about how. I don’t know.…

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