Evidence receipt / evaluation
Published · transcript-backedBen Gilbert: evaluation
12 Jul 2016 Acquired Midroll + Stitcher (acquired by Scripps)
“One of the things that’s sort of playing into that, the reason everyone’s making a big deal is because the cost per thousand impressions or the CPMs that podcasting commands, at least right now and maybe attributable to the audience that it has, being a very high value audience.”
Source trail
Everything needed to verify it.
- Speaker
- Ben Gilbert
- Attribution
- Verified speaker
- Claim type
- evaluation
- Recorded
- 12 Jul 2016
- Publisher
- Acquired
Transcript context
…So, we’re obviously biased by being part of the startup ecosystem but I’m very excited to see what entrepreneurs come up with, with new de novo businesses to tackle this problem. So you know, we're talking about all the weird forces at play in podcasting right now and kind of the weirdness of the ecosystem. There are sort of secret meetings going on with Apple and some of the bigger publishers and existing podcasters to understand should we make this something where it’s actually a monetizable platform and they own the ecosystem top to bottom. One of the things that’s sort of playing into that, the reason everyone’s making a big deal is because the cost per thousand impressions or the CPMs that podcasting commands, at least right now and maybe attributable to the audience that it has, being a very high value audience. But they have $100 CPMs. For anyone in sort of advertising or who’s done online advertising – That’s pretty unreal.…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.