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Published · transcript-backed

Ben Gilbert: belief

11 Dec 2020 Acquired Airbnb

“I think an important thing to realize here too, the thing that scares me the most is, again, it’s a sword that cuts both ways.”

— Ben Gilbert

Source trail

Everything needed to verify it.

Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
belief
Recorded
11 Dec 2020
Publisher
Acquired
Episode
Airbnb

Transcript context

…The new Zoom. They were growing at (I believe) close to a 200% growth rate going public. What is going on here? This company is shrinking. This company has slowed growth and is now shrinking. I think an important thing to realize here too, the thing that scares me the most is, again, it’s a sword that cuts both ways. 91% of the traffic to Airbnb is direct, it’s organic. It’s stuff they’re not paying for. They’re loosely paying in brand ads, et cetera. But, again, that’s the dream, that’s what you want. But anytime that they’ve tried to lean really heavily into a performance marketing like DoorDash, they have not been able to do that well. What I’m a little bit scared of is if they do want to turn on the growth engine and they do want to grow a lot faster than 30% year over year, are they going to be able to do that with precision and profitability? It’s not the muscle they’ve trained You have to imagine, it’s not like they haven’t been trying. It’s not like that they don’t know that their growth rate was slowing.…

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