David Rosenthal: belief

Transcript context

…Which felt wrong. Someone lives there and all that, but it is a historical landmark in the world. You didn't go knock on the door. I think that's fine. They just need one more thing which is capital. Jeff and MacKenzie then create a D. E. Shaw. They put in $95,000 to start. Shel himself puts in $5000. This takes me back to the Walmart episode. It's so smart, having your employees actually invest dollars in the business. Jeff's parents, Mike and Jackie, put in another $100,000. They have $200,000. That's enough. They hire a couple more engineers to work with Shel and start building out the site. Jeff goes and starts working on relationships with Ingram and Baker & Taylor. MacKenzie's doing all the bookkeeping and is the first CFO of the company. Jeff—this is fun—also echoes off Sam Walton. Did you read about this, how he goes down and takes a course in bookselling down in Portland? Yes. That was awesome. At the National Bookseller or Book Retailers Association, right?…

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