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Published · transcript-backed

Brian Balfour: belief

17 Aug 2025 Lenny's Podcast Why ChatGPT will be the next big growth channel (and how to capitalize on it) | Brian Balfour (Reforge)

“I think that's also what all the major media publishers are really contending with right now.”

— Brian Balfour

Source trail

Everything needed to verify it.

Speaker
Brian Balfour
Attribution
Verified speaker
Claim type
belief
Recorded
17 Aug 2025
Publisher
Lenny's Podcast

Transcript context

…Okay. Oh, interesting. That's the similar kind of decision is, is it better for me for it to be recommending my stuff and telling people, "Hey, go check this thing out," or is it better to block it off? I think, per your point, and this is the way I felt, take it all. It's good. In that, it's better that it's from Lenny's newsletter than something else. So someone else will come in and eat that market share. Yeah, that's right. If you don't do it, somebody else is. I think that's also what all the major media publishers are really contending with right now. I guess I need a licensing deal with New York check. Anyway. Okay. I want to go on a totally different tangent. We weren't planning to talk about this. I know that I said this, we're going to be fully focused on this one topic, but there's something you mentioned to me before we start recording that I think will be really interesting to a lot of people. You guys at Reforge are now building actual SaaS products that people can buy. It's not just courses. I don't know if people know that, but let's make sure people understand this. There's actually products for product teams, so maybe just explain that briefly, but the thing that I think is really interesting here is you work with a lot of companies now selling them AI tools, and you have noticed a very big difference between the companies that are really good at adopting AI tools and seeing gains from them from those that don't. Talk about just what you see there, and because this is in theory going to be really helpful to companies that are struggling with adopting AI tools and seeing gains.…

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