David Rosenthal: belief

Transcript context

…Yes. Interestingly, financially, there are only a couple quarters where Nike's revenue declines. I think that's because of the Futures Program. It saves their skin again. Retailers had to commit six-plus months in advance to their orders. Nike was able to, at least, maintain revenue through a lot of this, but the actual underlying dynamics of the business are ugly at this point in time. The market, like I said, is swooshing away. That brings us to 1984. Phil Knight actually wrote in the letter to shareholders that year. In 1984, like George Orwell predicted, was not a good year for Nike. Everything that we talked about is happening, but 1984 was also the seed of something pretty incredible that would make everything that happened before in Nike look like child's play. That would be a young kid from North Carolina, Michael Jordan, who walks in the door. This is such a fun time to do the Nike episode because the movie Air just came out, which really is a fun summer blockbuster movie. Also very, very inaccurate in how it portrays everything. Yeah. No, it's a very fun campy work of fiction.…

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