Recommends Competing Against Luck. Recommends Endurance.

Transcript context

…What are two or three books that you find yourself recommending most to other people? I don't read a lot of nonfiction, but probably if I had to pick one in the area of the topics we talked about, Competing Against Luck, which was the book that produced Jobs to be Done, which is a framework I really believe in. My only critique is I think most of these business books should be like an article. So maybe buy the book and punch it into ChatGPT and get the summary. But buy the book it's Clayton Christensen talked about it, but it's a really good framework for thinking about delivering value with your products. And I think it definitely influenced me. Actually one book I do recommend is Endurance, which is the story of Shackleton's trip to go to the South Pole. Half the book is him starving to death and eating seal meat with his crew of people frozen in their boat. I've never seen a better story of grit in my entire life. It's remarkable that it's a true story and if you're an entrepreneur going through a hard time, read that, you'd be like, okay, it could be worse. It's a great book too. It's just remarkable that it's a true story. And one thing he did a great job at is setting expectations for folks that joined that famous newspaper-…

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