Ben Gilbert: belief

Transcript context

…I think they are. I think they're working on it internally. I think there are also a bunch of other startups out there, several that have come out, one that my brother-in-law works for, a virtual kitchen company. I think those businesses are going to be more scaled businesses and some of them are going to partner with local restaurants like kitchen virtual kitchen company partners with local brands and helps them and includes them in the economics and I think others are going to just be like no, we're doing this ourselves, we're vertically integrated. You're going to move more and more towards an Amazon-type marketplace where you have big players that are large, consolidated manufacturers and brands operating in the Amazon marketplace and the small guys get pushed out. It's going to be more important than ever for restaurants to create customer love and not in a begging way, not in a please support us versus these bad guys and shop local but more in a delight way. I think if I was running a local restaurant right now, what I would try and do is I should caveat all this with oh my gosh, I can only imagine how hard it must be to be a small business entrepreneur running a restaurant right now. I think the most successful path for the future is to look at something like DoorDash drive and be like okay, great, we're going to use them for the delivery network. Awesome. Let's not list DoorDash Marketplace. Try and aggressively start building my direct email list, figure out how to do all sorts of segmentation on who loves me the most, figure out referral programs, figure out basically how do you run your restaurant like a bootstrap web business where you have really rich CRM information about your customers and then try and be creative in ways where you're not just a food experience. You have an only component, a lot of this is pages from Canwest's book. Coconis and Tuck too. They've done it with Next. They've executed this playbook to a T.…

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