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Evidence receipt / belief

Published · transcript-backed

Ben Gilbert: belief

12 Jul 2016 Acquired Midroll + Stitcher (acquired by Scripps)

“Podcasting is like total breakout and that’s the ceiling with $100 CPMs and I think for this show, we’d be somewhere between $25 and $50.”

— Ben Gilbert

Source trail

Everything needed to verify it.

Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
belief
Recorded
12 Jul 2016
Publisher
Acquired

Transcript context

…That’s pretty unreal. Yeah. The average YouTube CPM in 2014 was $14. Web display ads can get anywhere from $10, $5. Podcasting is like total breakout and that’s the ceiling with $100 CPMs and I think for this show, we’d be somewhere between $25 and $50. But the people that are making their living as sort of independent podcasters right now are doing great. Are doing great. If you have an audience and you’re an independent podcaster, you can do great.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

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