David Rosenthal: belief

Transcript context

…Yup, it's super power law–distributed. The other aspect of that is personalization. Nike, I actually think, is really at the forefront of apparel personalization with what started as Nike ID, and now is I think called Nike By Me. Anybody can make their own Nike shoes in their own colors with their own designs on them. To be able to do that at scale with their customer base and produce the standard lines, that requires a level of scale economies that nobody else can really match. Okay, that's the 2014 era, where they really start to execute this digital and direct migration. Around this time, you have this very old idea of sneakerheads starting to take root in a big way, this huge growth category, where the secondary market for shoes, in most situations, you would think used shoes are worthless. I'm being tongue-in-cheek here because most secondary market shoes are not used.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.