Ben Gilbert: uncertainty

Transcript context

…That's why Nike is my favorite episode, because I feel like this way of thinking about what we do finally clicked for me. It's like you have to take yourself past the breaking point before you realize, I might need to think about this differently. It is funny how doing the episodes and studying these people in these businesses teaches us things that we internalize in our own business. I would not have been able to describe Acquired as a luxury brand or a luxury product prior to LVMH. Luxury is probably still not right. I don't know if it's ultra premium or if it's just like a prestige brand. I want to talk about this later in the episode, but my quick take is we are not a luxury product, but we share a lot of traits.…

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