David Rosenthal: belief

Transcript context

…We’re putting actually good content on streaming now. Disney+, ESPN+, the writing’s on the wall here. It’s just hard not to see the NFL being dethroned here on the technology front. The other interesting thing the NBA has done is in July 2019, they also announced a five-year $1.5 billion streaming deal with Tencent in China to stream NBA games in China. They also have a linear TV deal with China television. That’s super interesting; we’ll come back to that. And then, this is lesser in terms of revenue impact but video games and Esports. NBA2K is—I believe by a pretty significant margin—the most streamed sports video game on Twitch. Not the most streamed video game, period, but a video game adaptation of a real world sport. The NBA2K franchise is heads and shoulders (I think) above anybody else. FIFA is up there, but of American sports, certainly 2K is the biggest. And the NBA has actually promoted the 2K League to be one of their four major brands. They have the NBA, they have what used to be called the NBA D League that is now the sponsored NBA G League by Gatorade. The WNBA and now the 2K League. Kind of crazy. You go to the NBA’s website, you see their four big brands along the top and one of them is the 2K League.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.