Evidence receipt / belief
Published · transcript-backedBen Gilbert: belief
10 Feb 2022 Acquired Peloton
“FlyWheel actually got to terms on what it would look like to make this thing not only a content partner but I think also a go-to-market partner.”
Source trail
Everything needed to verify it.
- Speaker
- Ben Gilbert
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 10 Feb 2022
- Publisher
- Acquired
- Episode
- Peloton
Transcript context
…Or FlyWheel, you mean? Or FlyWheel, yeah, to get access to their instructors and their content. That's the thing they're good at is the content. We'll just make this elegant device, and they actually got to a term sheet with FlyWheel. I think SoulCycle sort of gave them the cold shoulder as they were so hot at the time, so big, and so dominant. FlyWheel actually got to terms on what it would look like to make this thing not only a content partner but I think also a go-to-market partner. This was going to be the distribution strategy, but FlyWheel ended up pulling out and walking away from the deal. Peloton was forced to do their own content and pivot to a really vertically integrated strategy. Oh my gosh, talk about history turning on the knifepoint. Wow, just like the echoes of the Blockbuster-Netflix situation and Amazon. Remember, Netflix tried to sell itself to Amazon?…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.