Ben Gilbert: belief

Transcript context

…That is where the D-pad was invented with the Game & Watch. It's pretty pretty freaking awesome. The Game & Watch actually sold a ton of units. I think 43 million units got sold before its end of life. Yes, and this is the thing. Western audiences don't know that much about it because it was never that popular in the West. It was huge in Asia though. Like you said, 43 million units, over a billion dollars in lifetime revenue from this product line, which back then in the 80s and pre-NES, that was super, super significant for Nintendo. If you're thinking about this, given everything we talked about last time about technological and video game innovation and marvels—the Donkey Kong, Mario, the NES—and how advanced it was, how the hell did Gunpei and Nintendo get Donkey Kong running on a portable piece of hardware in 1982, pre-NES? How did this come about? It would be through Gunpei's philosophy, which really becomes the second core piece of Nintendo philosophy beyond the name of the game is the game. Gunpei's technology philosophy is lateral thinking with withered technology.…

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