David Rosenthal: belief

Transcript context

…And it's happening in this country by country way, which is perfect for a brand like this. They can go to America, and then they will observe the rise of Japan, and then they'll go to japan in the 90s and 2000s. Then they'll observe the rising upper middle class of China, so they'll go there and present day. They can really position themselves as the second mover, where they can watch and see when this wealth class exists somewhere, then set up shop, and say, hey, France's whole heritage is now available to you to adopt as part of your persona. Yeah, and this is super key. I think to this day, it's a huge part of the defensibility of Hermes and Louis Vuitton too. No matter where you live in the world and no matter what your cultural background is, when you attain this status, there's still something about this connection to French and European nobility that you cannot buy from a brand from any other country. It's super fascinating that French nobility, fashion, and heritage is universally revered everywhere. Italian is too. I would say European generally, but French specifically, has an ability to do this in any geography as it develops.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.