Ben Gilbert: evaluation

Transcript context

…It worked on every level. It was so great. They premiere the campaign during the 1992 MTV Video Music Awards. What a perfect marriage of everything here. Literally, the same VMAs, where many years later, Kanye would take the mic from T-Swift, this is not the toy aisle here. This is pop culture at its pinnacle. They also invent the term blast processing. If folks remember this, the Genesis has blast processing. That's what makes Sonic fast. It's a completely made-up marketing term. There was something in the development manual, somewhere for the Genesis about something that maybe could be translated as blast processing, but it didn't actually do anything. Apple has been hot on this recently, the A12 bionic, the neural engine, and marketing terms for something highly technical, such that it doesn't actually describe the technical thing that it's doing. Another Apple example is the retina display. Once they start marketing the retina display, it doesn't matter if their competitors have something that's just as many pixels per inch. It's not a retina display, but it is completely meaningless. It all goes back to the Genesis. It's got huge font on the actual console. I think it's gold letters in Japan and silver letters in America that say 16-bits on the console itself. It's amazing.…

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