Ben Gilbert: evaluation

Transcript context

…That’s one of the critical pieces. We can’t tell them how many of you actually heard what we would be being paid to say. Right. Everybody, you hear those promo codes in a lot of podcasts that give you that nice 10% off, that is literally the only way that the advertiser has to attribute to that channel. So a lot of the times you might hear an ad for SquareSpace and you go to Squarespace and you sign up but you don’t type in the code. That never ends up getting attributed to that podcast. The loop doesn’t get closed. So you get a little bit of the picture of some of the challenges with the industry. Other people have tried this before, but Scripps actually is really brilliant here like they see there’s a huge arbitrage right now between the listener numbers and engagement on podcast as a whole medium and the complete cluster that is the state of any kind of advertising or analytics on the platform. So the only way you can solve this is to own the full stack and bring it together.…

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