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Published · transcript-backed

David Rosenthal: uncertainty

20 Feb 2024 Acquired Hermès

“I don't know if she ever did wear jeans, but she sure as hell wouldn't be photographed wearing jeans.”

— David Rosenthal

Source trail

Everything needed to verify it.

Speaker
David Rosenthal
Attribution
Verified speaker
Claim type
uncertainty
Recorded
20 Feb 2024
Publisher
Acquired
Episode
Hermès

Transcript context

…Right. The first thing, in 1979, the first year he takes over, he launches a new ad campaign in Paris with young Parisian women wearing the iconic Hermes scarves. Remember, that's the main part of the business at this point in time, but it's all these old people who want to be like Queen Elizabeth wearing the scarves. Young women wearing the scarves, not how you would typically wear a scarf, different parts all over their body. It's the Hermes version of Not Your Mother's Tiffany. Most importantly, they're wearing these scarves with jeans. Grace Kelly would never wear jeans. I don't know if she ever did wear jeans, but she sure as hell wouldn't be photographed wearing jeans. Fascinating.…

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