Ben Gilbert: belief

Transcript context

…Second real big one. The first was the Revolution ad with The Beatles that they did for the Air Max, another Tinker Hatfield and Mark Parker joint. They're finding their footing again. They're realizing that, okay, we can diversify outside of running. We can find a lot of places to sell the dream. We can make different products to monetize the dream to let people participate. Their market cap hits a billion dollars at this point in 1988, so investors are starting to wake up to like, huh, they're building something really special here. They opened their first Nike town in Portland. The early 90s, late 80s, early 90s are just all good for Nike. I think by 1991, their market cap hit $5 billion. By 1996, their market cap hit $10 billion. They're really just executing the strategy that we talked about, but at scale, until they get hit with everything we already talked about on the labor challenges and that controversy. That's a tough few years. Interestingly, right around the dot-com crash is also tough for them. Their market cap drops from $20 billion to $8 billion. They weren't in any way yet a tech company, but tough times right around the same time period. An interesting thing from that front, losing Kobe to Adidas was big.…

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