Ben Gilbert: evaluation

Transcript context

…The thing is, both of those numbers are bonkers. $700 million is bonkers, and $6 billion is bonkers. Yeah. Jordan has completely transcended a sponsorship deal and turned into a brand. The platonic ideal of Jordan is a brand more than a human. In 2006, another important thing happens. Most people didn't realize it at the time because keep in mind, 2006 over in Apple, Steve Jobs is still the CEO. Not a lot of people know this guy named Tim Cook's name, but Tim joins Nike's board. I believe in late 2005, he joined the board. He immediately starts helping Nike into understanding how to use digital technology to transform their business. In 2006, they launched the Nike+iPod, which was not a terribly successful product in the market. But man, did it help Nike understand where the puck is going. And this was the first corporate use of plus in a product name.…

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