Evidence receipt / recommendation
Published · transcript-backedBrandon Chu: recommendation
27 Jun 2022 Lenny's Podcast Brandon Chu on building product at Shopify, how writing changed the trajectory of his career, the habits that make you a great PM, pros and cons of being a platform PM, how Shopify got through Covid
“Buy gift cards at the restaurant you like, because if you don't, it might not exist.”
Source trail
Everything needed to verify it.
- Speaker
- Brandon Chu
- Attribution
- Verified speaker
- Claim type
- recommendation
- Recorded
- 27 Jun 2022
- Publisher
- Lenny's Podcast
Transcript context
…I'd love to actually hear whatever you could share on the COVID period of Shopify and just what folks did to work through that. Yeah. Through all the roadmaps, we asked ourselves, "Hey. Our customers, their livelihoods are at risk right now." And this is when no one knew it would actually be a tailwind for e-commerce. Right? We didn't know the severity of COVID. It could have been a really, really bad pandemic from a death rate perspective. So no one's betting like, "Oh, everyone's going to stay home for two years and everyone's going to buy stuff online." Everyone's like, "Okay. All our customers are going to go to zero, unless we help them figure out how to actually survive through this." And so of course, online only merchants or merchants who were well established online have that infrastructure. There wasn't supply chain issues yet. So they're good. The focus then turned, of course, to all these both hybrid brick and mortar online customers and customers that are only brick and mortar. And so we did all those things. Some restaurants and grocery stores on the platform, how do we help them do exactly that buy online, pick up at the curb? How do we help them launch buy gift cards now at a discount so that basically you can, as a consumer, help these companies stay afloat. If you recall back in 2020, that was a huge thing. Buy gift cards at the restaurant you like, because if you don't, it might not exist. I did that a bunch. I remember. Yeah.…
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