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Evidence receipt / belief

Published · transcript-backed

Ben Gilbert: belief

30 Sept 2020 Acquired The NBA

“I really wonder, how does the NBA message what that real estate is worth? I think individual teams sell that, not the NBA at large.”

— Ben Gilbert

Source trail

Everything needed to verify it.

Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
belief
Recorded
30 Sept 2020
Publisher
Acquired
Episode
The NBA

Transcript context

…So on point. Yup. It’s also worth knowing, this jersey patch program brings in anywhere from $10–$30 million per team per year. For anybody who’s got an ad budget and you’re thinking about CPMs, it’s just really fascinating for me to think about, would you pay $15 million, $20 million to have that real estate? I really wonder, how does the NBA message what that real estate is worth? I think individual teams sell that, not the NBA at large. Yes, those are sold by individual teams.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

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