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Ben Gilbert: commitment

28 Oct 2024 Acquired Meta

“All right, so we will catch you up on the business today just to put some numbers to all of this, and then we will move into analysis.”

— Ben Gilbert

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Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
commitment
Recorded
28 Oct 2024
Publisher
Acquired
Episode
Meta

Transcript context

…Well put. Should we wrap the story there? We should. All right, so we will catch you up on the business today just to put some numbers to all of this, and then we will move into analysis. As of the end of reporting last quarter, there are 3.3 billion daily active people across the whole family of apps. Okay. Astonishing. That’s up 7% year over year. The family of apps revenue per person is about $12. The end of year stats from last year when you just look at the Facebook app, not the whole family of apps, the daily active users are 2.1 billion. of those 3.3 billion daily active people across all the apps, 2.1 billion are on Facebook, and the monthly number of Facebook is 3.1 billion monthly active users. So 2.1 daily, 3.1 monthly. WhatsApp and Instagram are in the neighborhood of two billion monthly active users. WhatsApp has 100 million now in the US, which is a big narrative violation that WhatsApp will never catch on in the US, and iMessage is dominant, and even after that it’s text message. This is crazy. A hundred million people a month in the US use WhatsApp now. It’s been a slow burn over time growing and growing and growing, but to me that came out of nowhere. The other narrative violation here, there actually is a lot of growth among young adults using the Facebook app itself in the US. I think a lot of people think that’s sort of a boomer thing. It’s funny. One thing that may be contributing to that, which we didn’t put in the story, is marketplace. For me personally, I have totally boomeranged all the way back around on the Facebook blue app and I am now a loyal DAU because of marketplace. It’s awesome.…

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