Ben Gilbert: belief

Transcript context

…Yes. It's funny. Marketing in particular, I think doing Acquired has made me such a more savvy marketer. Perhaps the most useful I am in boardrooms now is being a reality check on, are you actually reaching people (a) in a medium that's going to convert to what you want them to do, and (b) with a messaging that people will care about? Most of the time, most people are creating lots and lots of copy and work products that nobody cares about at all. That goes for podcasts and startups. I think breaking through and creating something where people know, oh, I should pay attention to this, that's still so rare. We're having this discussion, you and me on Zoom, a couple of months ago with a world class investor. The frame that we put on it was taste.…

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