Casey Winters: preference

Transcript context

…I just did a talk recently on marketplace growth strategy, and someone asked me a really interesting question. "If you were trying to go up against a DoorDash or an Uber today, what would you do?" My answer is just like, money was so freely available at that point that they were able to ... A lot of this was spend. They had so much money raised. You said they were raising $100 million every six months. Is it even possible in today's climate, where you can't actually raise that much money, to have any sort of chance to beat a DoorDash or an Uber? Yeah, clearly, they took advantage of the zero interest rate environments that we talked about earlier. That is not a replicable strategy in 2023. Any approach to compete with them has to be competing on a very different angle because, yeah, they can spend you into the dust. We'll see if anyone's able to build a way that creates new supply in market. I think you and I have seen a couple of earlier stage examples of that. We'll see if any of them scale, or something that feels cheaper or more fun on the demand side. That would be another way to potentially disrupt things. I think another thing that was working pretty well before the pandemic in building disrupters was focusing on the pickup use case, which DoorDash cannot do as easily. They've tried, but their whole value prop is the delivery network, which you don't need for pickup. Of course, the pandemic put a lot of those startups grinding to a halt as well. There's always angles, but you're going to need to be incredibly clever because just attacking with a war chest is not really going to work. Yeah. I noticed a lot of startups launching that are trying to do white label delivery for restaurants so they don't have to rely on DoorDash, but maybe that's a wedge to get in, and eventually they do the DoorDash sort of thing.…

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