Ben Gilbert: belief

Transcript context

…Attempt number two, yeah. The idea is, South by Southwest is coming up in March, and people are starting to make their bookings going to Austin, and lots of people from San Francisco go to Austin still. Not this year, we were supposed to go do a live show there this year, but maybe next year. As anybody who's been to South By or Austin knows once when these festivals happen, whether it's Austin City Limits or South By, you can’t get a hotel room. It’s $1000, $2000 a night, it’s crazy. In fact, I think the first time I went in 2010, I couldn’t get a hotel room and I booked an Airbnb. I think every time I've gone, I've done an Airbnb. I've never stayed in a hotel for South By. Okay, great. This is where we’re going to launch. It's going to be big. They go on Craigslist. Who’s hosting rooms and who's in the looking section looking for rooms? They start pitching everybody on using airbedandbreakfast.com. They get a huge success. They get two actual bookings, one more than one for the festival.…

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