David Rosenthal: commitment

Transcript context

…It’s turned into this pretty interesting dual pronged approach that they now have, which is you open Instagram and you have reels. The job to be done by TikTok is now done by a thing that you already have a habit around. It’s bundled into the place where you actually consume your social media. Great. That’s step one. Step two is, this is where it’s nice to have WhatsApp. This is where it’s nice to have Messenger for these living room style conversations with just a few of your friends. The new user behavior is, I see a thing that got millions of views. I can think of one or five people to share that with, and then I have a private conversation about this public object in private. I will share that on WhatsApp or I will share that on iMessage or I will share that on, whatever my actual friend living room network of choice is. And from where social networking started back in 2004 and ending up now in this reasonably complex interaction paradigm of I get AI served videos from people I don’t know, tailored to me, and then I privately share those in multiple groups with those who I love and care about.…

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